The landscape of affiliate marketing is shifting. Gone are the days when it was a simple game of placing a link and collecting a commission. Today, it’s a sophisticated, relationship-driven channel that sits at the heart of modern digital marketing strategies.
As an expert in the field, I see the same questions from brands and publishers: “Is affiliate marketing still effective?” The answer is a resounding yes, but only for those who adapt. The strategies that worked three years ago are no longer enough. To thrive, you must understand and leverage the trends shaping our industry right now.
